In March 2020, the company started crystallizing its new B2B wing. I was tasked to design the first version of the website, which included SEO and copywriting. I referenced B2B websites from Slack, Dropbox, Tiktok Business and noticed a trend - they were more or less the same in terms of layout. The only difference was in product offerings.
At the same time, I was helping out with the product side of design. We wanted to incorporate a major feature in the app - quizzes for users to assess their wellbeing in app. I referenced apps with built in quizzes and adopted UX conventions from the better examples. After multiple iterations, this was the end product:
Users asked for the Explore Tab to be brought back - a library of meditation tracks organised by categories. I dug up the old designs and did some cosmetic upgrades.
Explore Tab (before) :
Explore Tab (after) :
At that time, our login and registration screens have been untouched for the past 2 years. After discussing with the CTO, I decided to try revamping the whole experience.
Login & Registration (before) :
Login & Registration (after) :
Having designed dashboards previously at NTUC Link, I was tasked to do something similar at MindFi. First, I poured over corporate wellbeing dashboards from 10 over companies, then identified key wellbeing metrics that should be included our product. (images cannot be shown due to NDA concerns)
Before my internship ended, I created a multitude of assets for the next version of the website.
